Benefiting the Humane Society of Sedona
Local artists and exciting events that give back to the Humane Society of Sedona. Helping Sedona pets find their forever homes since 1966.
The Story
The Humane Society of Sedona opened its doors in 1966, and it's been finding loving homes for dogs, cats, and every critter in between ever since.
Since '66 is a brand built to celebrate that legacy.
Every hat, tee, and event is a little love letter to the animals of Sedona — and a way to keep the good vibes and the good work going.
Events
Pop-ups, adoption days, and good-time gatherings around Sedona. Come celebrate with us.
Sedona, AZ
We're turning 60! Join us to celebrate six decades of the Humane Society of Sedona — meet the animals and toast to the good work.
Sedona, AZ
Grab a paddle for a good cause. A day of pickleball to benefit the Humane Society of Sedona.
Retail
Hats, tees, and more on the way. Every purchase helps the animals of Sedona.
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Want to be first to know when new drops land? We'll add a signup soon.
Our Mission
Proceeds support the Humane Society of Sedona's shelter, adoptions, and care.
60s-inspired design that's fun to wear and easy to love.
Events that bring Sedona together around a great cause.
Designers
Since '66 gear is dreamed up by a rotating crew of local artists and designers. More on the talent behind the brand coming soon.
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